A ten ton ceratopsid dinosaur of the genus Triceratops wanders a Cretaceous forest 68 million years ago in
what is today the western United States.
Triceratops is the best known of the Ceratopsids, a family of large four-legged
plant-eating dinosaurs characterized by beaks, rows of shearing teeth in the
back of the jaw, and elaborate horns and frills. While they resemble
defensive shields, the frills are in fact relatively fragile, suggesting
that they may have served a purpose other than protecting against a brute
force attack. One possibility is that the frills were employed as visual
displays in order to intimidate rivals and attract the opposite sex. While
no color pigmentation has been preserved in the fossil remains of
ceratopsids, it's not unreasonable to suggest that they may have been very
colorful, like many reptiles and birds today.